Job Overview:
We are looking for a strategic and results-driven Digital Marketing Specialist to manage digital campaigns, online channels, and content creation. The ideal candidate can analyze campaign performance, understand customer behavior, identify high-performing products or services, and independently make decisions to optimize marketing results.
Key Responsibilities:
- Plan, launch, and manage digital advertising campaigns across Facebook, Instagram, Google Ads, LinkedIn, and other relevant platforms.
- Monitor leads, conversions, cost per lead, sales, and ROAS to evaluate campaign performance.
- Analyze customer behavior and campaign data to identify what is working and make informed optimization decisions.
- Adjust, pause, expand, or pivot campaigns based on performance.
- Recommend when to increase, reduce, redistribute, or pause advertising budgets.
- Identify high-performing products, services, audiences, and markets and shift advertising efforts accordingly.
- Create engaging graphics, ad creatives, social media content, banners, and short-form videos/reels.
- Develop ad copy, headlines, calls-to-action, and promotional messaging.
- Manage social media accounts, including scheduling, posting, engagement, and promotional campaigns.
- Conduct audience, keyword, competitor, and market research.
- Monitor analytics, conversion tracking, pixels, and other measurement tools.
- Conduct A/B testing of ads, creatives, audiences, offers, and messaging.
- Monitor lead quality and sales results to ensure marketing efforts generate actual business results.
- Prepare performance reports highlighting results, issues, insights, and recommended actions.
- Stay updated on digital advertising platforms, marketing trends, competitors, and customer demand.
This is not simply a content-posting or ad-management role. The successful candidate is expected to take ownership of marketing performance and make independent decisions based on data.
The candidate should be comfortable replacing poor-performing creatives, testing new audiences, adjusting messaging, reallocating budgets, prioritizing high-converting products, and recommending when campaigns should be discontinued.
Qualifications:
- At least 2 years of experience in digital marketing, performance marketing, or online advertising.
- Hands-on experience with Facebook/Instagram Ads and Google Ads.
- Experience managing social media and digital marketing channels.
- Strong analytical and decision-making skills.
- Experience creating graphics and short-form video/reel content.
- Knowledge of tools such as Canva, CapCut, Adobe, or similar platforms.
- Strong understanding of digital marketing metrics such as CPL, conversion rate, CPA, and ROAS.
- Able to work independently and take ownership of campaign performance.
